In support of Breast Cancer Awareness Month in October and The Estée Lauder Companies Breast Cancer Campaign, The Moodie Davitt Report today proudly unveils two key Corporate Social Responsibility projects for 2019 and 2020 – #thinkpinkTR and the Travel Retail Pinkathlon 2020.
#thinkpinkTR
In the first programme, we are urging the worldwide travel retail community to turn pink in October, starting with the TFWA World Exhibition in Cannes.
- Our team will all be wearing (at least) one pink item throughout Cannes – with co-owners Martin Moodie and Dermot Davitt donning pink socks donated by Happy Socks (including pink versions of the Thumbs Up and Pink Panther lines) and giving away pairs to retailers they interview.
- We are encouraging all travel retail executives at Cannes and The Trinity Forum (30-31 October in Doha) to wear a pink item or ribbon and for the travel retail community around the world to adopt pink in some way during the month.
- For the most stylish pink outfit in Cannes, we will donate US$1,500 to the breast cancer charity of the wearer’s choice.
- We will pledge a similar cash/charity prize to the best #thinkpinkTR initiative around the travel retail world in October.
- We will publicise all such initiatives on our website and social media platforms.
- All Moodie Davitt Report media, from our website to eZines and print magazines will ‘turn pink’ to an unprecedented degree throughout October.
- All Moodie Davitt Report email communication (and there is a lot of it..) will be conducted in pink through October to maximise awareness of the cause.
- Our October print and online magazine will feature an exclusive interview with The Estée Lauder Companies Executive Chairman William P. Lauder, who talks passionately about the extraordinary programme founded by his mother Evelyn H. Lauder.
Start training now for the Travel Retail Pinkathlon 2020
The Moodie Davitt Report today also proudly announces the Travel Retail Pinkathlon to be held in October 2020. All monies raised will go to Breast Cancers charities.
The event is a follow-up to the hugely successful Moodie Multi-National Marathons of 2011 and 2012 and Great Travel Retail Educathlon 2013, which collectively raised over a million dollars and generated critical visibility for various charities including Hand in Hand for Haiti; the SOS Children’s Villages in Brazil; the Alia Primary School, Bahrain; the Lotus Flower Trust in India; and the Karatas Village School, Turkey.
To mark the fact that a woman is diagnosed with breast cancer every 15 seconds, the Travel Retail Pinkathlon 2020 will feature 10km and 5km (=15) options that, as with earlier events can be run, cycled, swum, rowed, or by any means at all from hang gliding to surfing to duty free store checking.
“We’re excited to turn pink this October (#thinkpinkTR) and to lend our support to breast cancer charities worldwide that are doing so much to defeat this scourge of a disease that struck over 2 million women last year,” said The Moodie Davitt Report Founder & Chairman Martin Moodie, himself a cancer survivor.
“We’re calling on all our friends within the travel retail community, too, to show their support in offices, stores, airports and at trade events this October by wearing pink and thinking pink – #thinkpinkTR. We all work in a high-profile global industry and by such a simple, colourful and collective gesture we can make a global statement of real power and intent.”
“We’re delighted too to announce the Travel Retail Pinkathlon 2020, a follow-up to the amazing Moodie Multi-National Marathons and Great Travel Retail Educathlon which generated such spectacular industry support. Get training now, we need everybody in the pink!” added The Moodie Davitt Report Events & Corporate Social Responsibility Director Mike Oldham.
#thinkpinkTR
THE MOODIE MULTI-NATIONAL MARATHON 2011
THE MOODIE MULTI-NATIONAL MARATHON 2012
The Moodie Davitt Report Chairman Martin Moodie (for some reason wearing an Irish rugby jumper) completed the course with his favourite blonde, golden labrador Mickali |
THE GREAT TRAVEL RETAIL EDUCATHLON 2013
Easy Rider: Dubai Duty Free Executive Vice Chairman Colm McLoughlin supported The Great Travel Retail Educathlon in inimitable style |
World Duty Free Group Sri Lanka’s 26-strong team started their fundraising efforts with a 7km trail walk in Kitugala… |
….before taking to the river for a thrilling ride through white water rapids. |
(Above) Dubai Duty Free President George Horan addresses the spectacular turn-out (below) by staff and management of the Middle East travel retailer |